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Poura

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  • Since 2021
THE NEW DRINK CULTURE

The natural premium essence of ginger, carefully refined with lemon, maca, juniper, acerola, curcuma and goji berries is a refreshingly healthy upgrade for drinks of all kinds.

The idea for POURA came about on one of the bar evenings that the founders Sven and Christoph enjoyed spending together and with friends.   Because if you wanted to avoid alcohol, the available alternatives were all unsatisfactory.
 
As people who value something special and high-quality enjoyment, non-alcoholic versions of wine or gin did not meet their quality standards and were not self-confident enough for them.   In everyday life, they also lacked alternatives that were tastier than water but healthier than a soft drink.
 
This is how the mission arose to create a new drink culture that confidently combines enjoyment, lifestyle and health consciousness and thus offers real new alternatives instead of requiring compromises.
 
Recipe No.   239 brought the perfect result: a premium ginger essence, carefully refined with lemon, maca, juniper, acerola, turmeric and goji berry.   With this combination of superfoods, rich in antioxidants and vitamin C, POURA can protect against free radicals and oxidative stress, POURA can support the immune system and act as an energy donor.
 
But that's not all: the natural essence is a flavor carrier like alcohol and therefore a refreshingly healthy upgrade for drinks of all kinds.   It invites you to mix and experiment – ​​with an almost endless variety of possibilities for cocktails and mocktails.   If you want something easier, just mix it with sparkling water.   Even pure as a shot, POURA is a special kick and a surprising, multi-sensory enjoyment experience.
 
The POURA drink culture celebrates smarter drinking according to the philosophy “Without” is the new “With” – among others.a.   also by avoiding flavor enhancers, preservatives and additives as well as a reduced sugar content - and proves how surprisingly enjoyable a healthy lifestyle can be.
 
POURA is of course vegan & gluten-free.   The bottling takes place in a factory on Lake Constance.
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