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Le Mat

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  • Since 2022
Le Mat: A Journey of Innovation and Delight in the World of Non-Alcoholic Wines

In the heart of the bustling beverage industry, a revolution is brewing. A revolution that challenges the norm, defies expectations, and offers a healthier, tastier alternative to traditional wines. This revolution is Le Mat, an innovative brand that is redefining the world of non-alcoholic wines.

The story of Le Mat begins with a simple observation: the world of non-alcoholic beverages was lacking a truly delicious alternative to wine or sparkling wine. This realization sparked a desire to create a memorable experience that allows consumers to enjoy every moment to the full, without the need for alcohol.

This desire was fueled by a team of professionals with over 10 years of experience in the field of taste and hospitality. They embarked on an 18-month journey of research and development, collaborating with a UK-based Research, Development and Innovation Institute. Their goal was not just to create wines from which alcohol has been removed, but to recreate the whole wine experience in a way that delivers a truly delicious product.

The result of their efforts is Le Mat, a brand that embodies bravery, honesty, and the freedom to choose. Like the character of the Fool in the Tarot de Marseille, Le Mat represents the freedom to create one's own rules and to enjoy life in an authentic way.

Le Mat offers a range of non-alcoholic wines, each crafted with a unique blend of fruits and herbs. From the melon and leafy green scents of 'Summer in Tuscany', the non-alcoholic alternative to sauvignon blanc, to the romantic 'Muse', a non-alcoholic alternative to red wine with dandelion and lavender infusion. For those who prefer sparkling wine, 'Garden of Delight' and 'Grit & Grace' offer non-alcoholic alternatives to white and rosé sparkling wines, respectively.

In a world where the term "non-alcoholic" is mentioned 81% more often than a year ago, Le Mat is at the forefront of a growing global trend. The market for low-alcohol and non-alcoholic beverages saw sales of more than $11 billion in 2022, and is forecast to grow by more than a third by 2026. In this context, Le Mat offers a delicious and healthy alternative to traditional wine, with up to 80% less calories.

But Le Mat is more than just a brand. It's a movement, a lifestyle, and a choice. It's about choosing health without compromising on taste. It's about choosing authenticity over conformity. It's about choosing to live life to the fullest, one sip at a time.

As we look to the future, we are excited about the possibilities that lie ahead. We are committed to continuing our journey of innovation, delighting our customers with new and exciting products, and leading the way in the world of non-alcoholic wines.

Join us on this journey. Discover Le Mat. Experience the joy of living and the pleasure of savouring, without the need for alcohol. Cheers to new beginnings!
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