wundervino
Ships orders within 3 to 5 days
Minimum order €100
All brands in one minimum checkout of €300.00 and always shipping free
- Since 2017
Wine has become a drink all over the world that not only finds great recognition in high society, but has also found a permanent place in cafés, pubs and restaurants as well as in private households and at parties and has become indispensable. Wine consumption has increased in Germany in recent years and, with 28.2 liters per capita annually, is in 10th place worldwide. Beer consumption, on the other hand, has fallen continuously and now occupies third place after the Czech Republic and Austria with 102 liters per capita and year.
However, the increase in wine consumption has also led to taste mainstreaming taking place.
In this mass business, wine should be enjoyed by as many as possible, if not all. Wine departments in supermarkets and discounters, large wine groups with shop and mail order business models compete for the favor of wine drinkers and outbid each other in discount offers.
But despite all the joy about the triumph of wine, diversity has fallen by the wayside. Because wines are increasingly being designed with the help of marketing agencies based on surveys of potential customers and are being marketed in huge quantities. It should be noted that only wineries with immensely large acreage - or with acquisitions - and willingness to high discounts are able to do so. One thing must be clear to everyone: this cannot be achieved with a lot of manual work.
But there are also wineries that do not follow this trend, either because they do not have enough acreage or are convinced that they will continue to produce their wine in the usual variety, with high quality and a lot of craftsmanship. Finding these wineries requires an eye for the unusual and a good knowledge of trends in the wine business.
The wundervino team with Felix Weingärtner is constantly looking for these gems. Felix Weingärtner, a business economist and former employee at various well-known wine merchants, would like to fill the gaps left by large companies with his team.
"We are always happy when we are in the growing regions of Germany, France, Italy, Spain, from overseas, .... We have found wineries whose products we can use to show our customers the diverse character and corresponding individuality of a wine,” says Felix Weingärtner. Advice is very important to us. In the sales talk and in regular tastings, wine evenings and wine seminars, we want to give our customers an impression of the importance of soil and vines for wine and of the different production methods. High-quality wine does not necessarily have to be expensive. With high-priced wines, however, it can be assumed that a lot of manual work is involved.
However, the increase in wine consumption has also led to taste mainstreaming taking place.
In this mass business, wine should be enjoyed by as many as possible, if not all. Wine departments in supermarkets and discounters, large wine groups with shop and mail order business models compete for the favor of wine drinkers and outbid each other in discount offers.
But despite all the joy about the triumph of wine, diversity has fallen by the wayside. Because wines are increasingly being designed with the help of marketing agencies based on surveys of potential customers and are being marketed in huge quantities. It should be noted that only wineries with immensely large acreage - or with acquisitions - and willingness to high discounts are able to do so. One thing must be clear to everyone: this cannot be achieved with a lot of manual work.
But there are also wineries that do not follow this trend, either because they do not have enough acreage or are convinced that they will continue to produce their wine in the usual variety, with high quality and a lot of craftsmanship. Finding these wineries requires an eye for the unusual and a good knowledge of trends in the wine business.
The wundervino team with Felix Weingärtner is constantly looking for these gems. Felix Weingärtner, a business economist and former employee at various well-known wine merchants, would like to fill the gaps left by large companies with his team.
"We are always happy when we are in the growing regions of Germany, France, Italy, Spain, from overseas, .... We have found wineries whose products we can use to show our customers the diverse character and corresponding individuality of a wine,” says Felix Weingärtner. Advice is very important to us. In the sales talk and in regular tastings, wine evenings and wine seminars, we want to give our customers an impression of the importance of soil and vines for wine and of the different production methods. High-quality wine does not necessarily have to be expensive. With high-priced wines, however, it can be assumed that a lot of manual work is involved.
