And Union
⚡️ Ships in less than 48h
Minimum order €100
All brands in one minimum checkout of €300.00 and always shipping free
- Since 2010
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andunion
Our story is one of friendship and refusing to accept the norm.
We are three friends who grew up in South Africa, at the time a conservative nationalist state deeply divided along political and social lines - ruthlessly controlled by a draconian minority government. A bunch of bitter old guys decided who we partied with, which music we listened to and what beer we drank. As citizens of an isolated pariah state, the beer available was unimaginative and one-dimensional.
There was better beer out there. We’d read about it. Some of us had even tasted what beer could be when we travelled abroad. At home, what was served up by dominant brewery brands was bland. It screamed conformity when all we wanted was to live a little. A bunch of corporate brewers in suits were never going to take their craft to the edge and dance with it. If anyone was going to change our world view through a beer lens - it would have to be us. We knew that something made with love, care and integrity, steeped in tradition and learned expertise could rock someone’s world. Make it easy to understand, deliver at a consistently high standard, and you can create lifelong fans; change their habits forever.
For a bunch of mates, the best thing about creating a beer brand was testing the market one beer at a time. Friendships deepened, ideas flowed, plans developed… but we’re creatives, not brewers. Branding, design, strategy – between us, we had that wrapped. We needed people who could brew great beer. Starting in Belgium, and then in Germany, we rallied small, family-owned breweries to our cause. Our vision was to find brewers steeped in tradition and provenance, with a legacy of producing exceptional beers that the world needed to taste. Relationships were forged, excellent beer consumed and a union of brewers began to form. This is how BREWERS AND UNION was born.
We are three friends who grew up in South Africa, at the time a conservative nationalist state deeply divided along political and social lines - ruthlessly controlled by a draconian minority government. A bunch of bitter old guys decided who we partied with, which music we listened to and what beer we drank. As citizens of an isolated pariah state, the beer available was unimaginative and one-dimensional.
There was better beer out there. We’d read about it. Some of us had even tasted what beer could be when we travelled abroad. At home, what was served up by dominant brewery brands was bland. It screamed conformity when all we wanted was to live a little. A bunch of corporate brewers in suits were never going to take their craft to the edge and dance with it. If anyone was going to change our world view through a beer lens - it would have to be us. We knew that something made with love, care and integrity, steeped in tradition and learned expertise could rock someone’s world. Make it easy to understand, deliver at a consistently high standard, and you can create lifelong fans; change their habits forever.
For a bunch of mates, the best thing about creating a beer brand was testing the market one beer at a time. Friendships deepened, ideas flowed, plans developed… but we’re creatives, not brewers. Branding, design, strategy – between us, we had that wrapped. We needed people who could brew great beer. Starting in Belgium, and then in Germany, we rallied small, family-owned breweries to our cause. Our vision was to find brewers steeped in tradition and provenance, with a legacy of producing exceptional beers that the world needed to taste. Relationships were forged, excellent beer consumed and a union of brewers began to form. This is how BREWERS AND UNION was born.
