The originality of the DIMA TERROIR MAROC concept is based on complete control of the process, ranging from the detection and transformation of products from the Moroccan Terroir, to marketing on the local and international market. DIMA TERROIR MAROC is resolutely committed to the path of Fair Trade and Sustainable Development, preferring to highlight "high-end" products, more rewarding for structured producers (Cooperatives. G l E. Associations of rural producers .. .).