Rosé all year round, what a funny idea!
Yet this is the crazy bet launched by the creator of Le Vin en Rose® in 2012. 10 years later, the Hérault brand is getting a makeover with the shooting star as its symbol and the launch of 3 new ranges: permanent, event and present.
Alongside our competitors, we want to disrupt the sale of rosé by offering our customers quality, contemplative and recreational wines all year round for fun and uninhibited consumption.
In short, a moment of pleasure triggered by a favorite purchase. A sensory experience par excellence, tasting a rosé by Le Vin en Rose is above all a visual approach with a range of nuanced wines, ranging from the lightest to the darkest.
The rosy reflections offered by each are expressed through this transparent bottle, a sensual bottle decorated with a dancing and colorful screen print.
Each has its own history, free of interpretation by its viewer-buyer. A new visual identity deployed around the shooting star, fleeting and dazzling, accompanies these limited edition wine bottles.
Each year, the artistic part will be renewed in order to give new cases to the rosés of Occitanie.
The various actors (bottler, screen printer, etc.) are also local when possible to respect the values of the brand: respect, pleasure, audacity and creativity.